■Consumption of performance-enhancing foods and drinks (college students nationwide)

Consumers　
Women 93.4％　
Men 79.5％

Reasons
Women:
Not enough time to eat regular meals 33.7%
As a substitute for regular food 　23.1％
As snacks　19.8%
For the nutritional value　11.2％
Other　3.2％
To better maintain my health　2.2%

Men:
As snacks　22.9%
Not enough time to eat regular meals　20.3%
As a substitute for regular food　13.4％
For the nutritional value　10.5％
To better maintain my health　6.7%
Other　5.7%
（CO-OP生活データニュース97年11月）

■Consumption of nutritional supplements (performance-enhancing foods)

Do you eat performance-enhancing foods?
I do　43％　
Seldom　57％

What types of health foods are you interested in?
Vitamins C and E 24％
Multi-vitamins　18%
Calcium　13%
Blueberries　8%
Royal Jelly　5%
Propolis　5%
Pomegranate　5%
Herbs　3%
Agaricus (type of mushroom) 1％

（マイボイスコム定期アンケート2000）
http://www.myvoice.co.jp/voice/enquete/2101/